Yong Chong
Founder of Profile Reconstruction
Co-Founder of Modum Search
Tutor for the University of Arts London
With over twenty years in the global luxury industry, my work has always revolved around people, their stories, ambitions, and the identities they build through their careers.
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As Co-Founder of MÅŒDUM, I partner with leading fine jewellery, watch, and fashion houses across EMEIA, Asia, and the US to identify and place transformative talent. Through Profile Reconstruction, I apply that same insight to individuals, helping professionals rearticulate who they are, what they stand for, and where they’re going next.
I also teach at the University of the Arts London, guiding the next generation of luxury professionals as they define their voice and values within a complex, ever-changing industry.
My background in philosophy anchors everything I do, it fuels a curiosity about people and the meaning behind their work. I believe careers are not built in straight lines; they’re shaped through reflection, reinvention, and the courage to align your narrative with your truth.
Our Gratitude
At Profile Reconstruction , trust and empathy form the very heart of who we are. If you resonate with these beliefs, you'll find yourself embraced by a close-knit culture that embodies the essence of our agency. When you place your confidence in our consultancy, you become not just a client, but a valued member of our family, and it's with utmost care and dedication that we represent you.